E-marketing Strategies Essay Example | Topics and Well Written Essays - 3000 words

E-marketing Strategies - Essay Example The advent of the internet and the increasing familiarity of the same among people have opened up a new window of marketing. Today, manufacturers and companies are increasingly using the online mode of communication to connect to the customers. This has led to a new field of marketing which is defined as the e-marketing. E-marketing is different from the traditional models of marketing in quite a number of ways. In simple terms, this mode of marketing uses the internet as the basic platform to reach the target customers. The inherent advantages of e-marketing lies in the fact that the marketing team can directly interact with the end user. This empowers them to modify and improve the changes needed that might be instrumental in providing the customer with desires satisfaction. The most appealing attribute of the e-marketing techniques lies in the ability to utilise a limited amount of space in the most optimum way. A physical advertisement can be used only to inform the customer about the product and the offering. In the virtual domain, an advertisement can be used to inform a customer as well as entice him to purchase the product if he so desires by providing an option to click on the icon of the advertisement. The internet is also potentially equipped to provide a single point contact between marketers and the customers. The distribution costs come down drastically by using this medium. A company can monitor the buying behaviour of the customers. This is particularly helpful while analysing the consumer behaviour of the customers. From the customer's point of view, they are facilitated as far as convenience of contact is concerned. The marketers and sellers are just a click away. There is a significant reduction in travelling costs of the customers. E-marketing is a field of revolution that has brought the entire market into a small screen in front of the customer. Online Marketing In the competitive world of today, the most crucial factor which plays the deciding role for a consumer is the availability of the required information at the right time. The traditional methods of communication for a business seem to be not enough. The advertisements through newspapers, magazines or journals and other traditional forms lack the personal touch. There are number of newspapers being published and it is not possible for every one to go through all the newspaper or other form of print media. Therefore, there is every possibility that the intended customer might not view the advertisement. Also, this form of advertisement suffers from the very important consideration of market reach. As print media or other forms of traditional media is able to cater only a few handful of customers. Advertisement through television is also confined to a customer base of certain geography. So, to overcome all these hindrances the online marketing is believed to be the appropriate source. With online marketing in place, any interested person might satisfy his query just with a click. There are a few proven way to market online. At the very outset, the company requires to have a

Outline the Soviet Union's response to the rise of fascism in the Essay

Outline the Soviet Union's response to the rise of fascism in the 1930s and explain the signing of the MolotovRibbentrop Pact - Essay Example As a member of the League, Moscow participated in the imposition of sanctions on Italy after Mussolini's invasion of Abyssinia in October 1935 (Parker, 1974, pp. 293-332), and called for action against Hitler's invasion of the Rhineland in March 1936. In contrast, following Hitler's election in 1933, Germany withdrew from the League of Nations and began to rearm. Throughout the 1930s, Berlin embarked on an aggressive foreign policy which included marching into the Rhineland, intervening almost immediately in the Spanish Civil War, declaring the Anschluss in March 1938, and threatening invasion of the Czech Sudetenland by September. During this period, the British public also learnt of the persecution of the Jews and other minorities within Germany. What was known about Stalin's purges was equally abhorrent. Yet, much had occurred to suggest to any objective observer of the international situation that Nazi Germany was in fact Britain's greatest threat. Despite this, members of the Conservative Party in particular continued to 'believe Nazis on the whole are more conservative than communists and socialists'. On Aug. 23, 1939 Adolf Hitler and Josef Stalin agreed to what became known as the Nazi-Soviet nonaggression pact. With that, Stalin made World War II possible. Assured that he was protected from Soviet counter-aggression in the East, Hitler invaded Poland a week later, Sept. 1. (Beichman, 1999, 19) The signal that something was up between the two totalitarian powers had come some four months earlier but European chancelleries overlooked it. For on May 3, 1939 came the startling news that the Soviet Foreign Minister Maxim Litvinov had resigned "at his own request." Litvinov, of Jewish origin and strongly anti-Nazi, had been replaced by Vyacheslav Molotov. His ethnic origins would not embarrass Hitler in dealing with communists. Until the official announcement of the Nazi-Soviet pact, few believed such an agreement possible, especially the Communist Party leaders in the United States and the rest of the world - because the Soviet Union had posed as the dedicated leader in the fight against fascism. When Berlin and Moscow announced on Aug. 20, 1939 the signing of a trade treaty and newspaper dispatches began hinting about a further strategic alliance, communist spokesmen denounced such speculation as fascist in inspiration. They had every reason to disbelieve such a story because, after all, the Comintern line the world over was to seek a united front with the democratic West against fascism in the name of "collective security." Ignored was the editorial in Pravda Aug. 21 that the trade treaty "could be a serious step toward a further improvement of relations, not only economic but also political, between the USSR and Germany." But newspaper speculation about the Nazi-Soviet alliance turned out to be correct. From Soviet archives we have now learned that on Aug. 19, 1939, Stalin told the Soviet Politburo that if a world war should follow a Nazi-Soviet pact it would only serve to strengthen Communist Parties in France and Britain. Stalin then accepted Hitler's suggestion that a German delegation